Areas of Focus

Sales Strategy & Channel Expertise

  • Develop customized sales strategies based on extensive experience across the CPG industry

  • In-depth analysis of market trends, customer behaviors, and competitive landscapes to formulate strategies aligned with specific business goals.

Curated Sales Strategy

  • Guide businesses in adopting a multi-channel approach for enhanced market reach and revenue generation.

  • Strategies for integrating online and offline sales channels for a cohesive and effective sales plan.

  • Channel Experience and Focus Include:

    • Grocery - National and Regional Grocery Retailers & Grocery Distributors

    • Foodservice – Broadline Distribution, GPO & FSMs, Redistributors, Cash & Carry, Foodservice Ecommerce, K12 School

    • Ecommerce – Amazon, Direct-to-Consumer, other 3rd party websites, Delivery Services

    • Military – DeCA

    • Export – Direct retailers and Distributors

    • Closeout – retail closeout, corrections, etc.

    • Other Channels – Vending/Micro-Markets, Specialty Retail (Big Box), Food Banks,

Multi-Channel Approach

  • Guide businesses in optimizing their channel mix for a well-balanced and sustainable sales portfolio.

  • Recommendations on allocating resources effectively across different channels for maximum impact.

Optimizing Channel Mix

Data-Driven Decision Making

  • Emphasize the importance of data-driven decision-making in crafting sales strategies.

  • Utilize analytics and market insights to refine and optimize sales approaches.

Product Development & Launch

Market Opportunity Evaluation (Pre-Development):

  • Conduct thorough market opportunity evaluations before product development and launch

  • In-depth analysis of market trends, consumer demands, and competitive landscapes to identify lucrative opportunities and channel focus

  • R&D Project Management and Consulting:

    • Leverage previous experience in managing Research and Development projects, ensuring alignment with market demands.

    • Guidance on effective project management methodologies, fostering innovation, and streamlining product development processes.

  • Pricing Strategy Development:

    • Determine optimal pricing strategies based on market conditions and client goals to maximize sales and profits.

    • In-depth analysis of pricing models, including value-based pricing, cost-plus pricing, and competitor-based pricing.

  • Margin Analysis:

    • Guide clients on achieving desirable profit margins while staying competitive.

    • Strategies for maintaining a healthy balance between profitability and market competitiveness.

  • Programming and Negotiation:

    • Provide custom analysis regarding contract pricing and programming

    • Negotiation with all downstream relationships – operators, customers, distributors, brokers, etc.

Pricing

Promotion Strategy Development:

  • Advise on when and how to promote products and brands, considering market dynamics and competitive landscape.

  • Development of comprehensive promotion strategies aligned with business objectives.

  • Slotting Fee Evaluation:

    • Assess the benefits and drawbacks of paying slotting fees for product placement.

    • Guidance on evaluating the cost-effectiveness and impact of slotting fees in various retail channels.

Promotion